As I was sorting through the possible gift baskets that I could give some of my friends and clients, I found myself utterly bored. I mean, let's face it.. Putting a red ribbon on a basket full of canned pineapple and fruit cocktail doesn't really say "Christmas", does it?
Don't get me wrong.. I'm not a "Down with the establishment" kind of guy. I have no problem whatsoever with big businesses. But as I began to frequent food markets this past two years, I noticed something that was lacking in their assembly line of products that graced the grocery shelves.. Something that the small businesses seemed to have in abundance..
Heart.
After making the rounds in the Food Market circuit, Chef Dino Ferrari, the winner of AFC's "Next Celebrity Chef", recognized the potential that these products had, made by determined Filipino-based entrepreneurs.
However, For Chef Dino and his business partner, championing the local enterprise was not enough. They felt it was imperative to not only promote Filipino small business, but to give to the less fortunate as well in the process.
And with that, Gourmet Goodies was born.
