Since I lived a great deal of my life in the neighboring Cebu, I was awfully surprised to discover that the beautiful City of Bohol celebrates an annual "Ubi Festival", held last January 27-29. It has only been going on for 16 years so it was understandable why I had never heard of it.. And I was uncertain what exactly "Ubi" was. The spelling initially threw me off, but upon further inquiry, I was ensured that the the festival was in honor of the Purple Yam that we all know and love.
But as it turns out, there's some much more about ube that I don't know about, and Air Asia, together with the Bohol Provincial Tourism Council Inc., and in partnership with the United States of America International Development, would help me learn more about, including why the crop is so close to the hearts of the good people of Bohol.