Not to mention, Kuya J also launched a new series of desserts.. Their Frozen Leche Flan!!
Short cameo by @ivysings AKA Ivy Yvon ❤️
Get a day tour pass without paying the P300 entrance fee - you only need to cover the P300 consumable. Solid deal!
I made the drive down to the South for a Japanese food crawl at @westgatecenter!
First stop: @inarisukiyakiphFor more than a decade, Mercato Centrale has served as a proving ground for small food entrepreneurs, creating spaces where passion meets market reality. Through its markets and mentorship ecosystem, it has helped nurture brands that started as weekend concepts and eventually became household names, including Mama Lou’s, Merry Moo, Sunrise Buckets, Thai Mango, and Tokyo Tempura.
“The Philippines is brimming with culinary talent, but talent alone isn’t enough to build a lasting brand,” said RJ Ledesma, CEO of Mercato Centrale Group. “Through The Next Big Food Entrepreneur, we aim to bridge creativity and entrepreneurship by giving founders not just exposure, but the mentorship, structure, and real-world experience they need to scale sustainably.”
The journey begins with the “Digital Sift,” a nationwide open call inviting food entrepreneurs to introduce themselves through a 30–40 second video on Facebook, Instagram, or TikTok, sharing their product, inspiration, and the vision behind their brand. To qualify, participants must follow and tag Mercato Centrale’s official social media pages and include the hashtag #NBFE2026Entry.
Entries will be accepted until March 17, 2026.
For aspiring entrepreneurs who may not have the means to produce a video entry, Mercato Centrale is also providing an alternative application pathway through an online submission form, accessible at tinyurl.com/NBFE2026.
Selected concepts advance to the “Tasting Table,” an intimate and curated experience where 15-20 shortlisted food brands present their creations to invited foodies and key opinion leaders. Beyond first bites, the session highlights the founder stories and the market potential behind each dish, offering early signals of what could become the next crowd favorite.
Afterward, finalists move on to the “Test Kitchen,” an exclusive bootcamp under Mercato Academy that shifts the focus from flavor to foundation. Participants sharpen their understanding of food costing, branding, operations, and go-to-market strategy, gaining the off-the-plate skills needed to build brands that are not only delicious but durable.
The journey culminates in “The Spread,” a large-scale, multi-sensory finale set for April 18, 2026, at Mercato Centrale Bridgetowne in Pasig City, the group’s largest location. Finalists will present and sell their concepts directly to the public, giving food lovers a first taste of what could become the country’s next breakout food brand.
One major winner will receive a Food SME Starter Package, which may include up to six months of free rent at a prime Mercato location, along with partner support and industry tools to accelerate their growth.
With demand for homegrown brands on the rise, NBFE 2026 serves as a launchpad for the next wave of Filipino food entrepreneurs, helping passionate creators transform culinary ideas into sustainable and market-ready businesses.
The NBFE 2026 is co-presented by GCash for Business and is supported by Uniquecorn Strategies as the official PR partner.
For updates and full program details, follow @mercatocentraleph on Instagram or Mercato Centrale on Facebook.
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ABOUT MERCATO CENTRALE PHILIPPINES
Established in 2010, Mercato Centrale has since served as an incubator for micro and small food business enterprises, helping them navigate the business environment and adapting to support their evolving needs.
Setting a high standard for the outdoor food lifestyle market, Mercato Centrale has continuously provided support to small food businesses from both private entities and local government cooperatives. These include strategic partnerships with organizations such as CSB for program development and Peddlr for fintech integration. Through initiatives such as The Next Big Food Entrepreneur and Mercato Academy, Mercato Centrale continues to empower Filipino food founders to grow from passion projects into viable businesses.
For more information and updates, follow Mercato Centrale on social media:
Facebook: Mercato Centrale
Instagram: @mercatocentraleph
Tiktok: @mercatocentrale
Shuffle the deck. Take a deep breath. Feel the pressure rise.
The GZone Tour is back — and this time, it’s bigger, bolder, and built for legends.
What was once known as the GameZone Tablegame Champions Cup (GTCC) has officially evolved into something far more explosive: the Tongits Plus Champions Cup (TPCC). This isn’t just a rebrand. It’s a full transformation of the competitive scene under the GZone Tour banner — sharper format, higher stakes, stronger players, and a jaw-dropping ₱10,000,000 prize pool.
If you thought Tongits was intense before, you haven’t seen anything yet.
As the Year of the Horse arrives, symbolizing strength, confidence, and forward momentum, Hilton Manila Newport World Resorts’ signature Shanghainese restaurant, Hua Yuan Brasserie Chinoise invites guests to usher in the Lunar New Year with a month-long celebration rooted in tradition, craftsmanship, and meaningful reunion this month of February. This festive season honors the horse’s spirited energy through thoughtfully curated Chinese New Year offerings designed to be shared, savored, and remembered from 1-28 February 2026.
I tried The Pearl Roomddd and though their seafood is amazing, they also have fantastic meat dishes that Carnivores like me would love.. Especially their Crispy Pork Knuckle!
It’s ridiculous that Sicilian Roast has been open for 10 years and I only tried them last week when they opened at Molito Lifestyle Center Alabang of all places! The food made it totally worth the trip!
During my visit to Cebu, I dropped by Mactan Newtown, which is the home the first Gordon Ramsay Street burger and Gordon Ramsay Fish branches in the Philippines!
Location : Ground Floor Belmont Hotel, The Mactan Newtown, Lapu-Lapu, 6015 Cebu