Wednesday, December 1, 2021



Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter where they can convey their messages to the right audience.

Beverage giant Pepsi is one of the most talked about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

"What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi's case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across," shares Tina Pang - Head of Client Solutions, Southeast Asia, Twitter.

Pepsi's campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on the streets of LA and New York featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

Pepsi Hit Sa Sarap reminded us of how nice it is to sit down for a meal with people we love and treasure. What better way to enjoy our favorite food than with Pepsi?
"At a time when consumers have the full power to determine what goes viral, it is not enough for people to enjoy our advertising material. Our communications need to stand out and be captivating for consumers to share, post, tweet, and pin. They need to love it," says Gutzee Segura, CSD Marketing Lead, PepsiCo PH.

As a brand, Pepsi is attuned to what is happening on Twitter. It listens to what its audience is saying and responds to what it sees as relevant content.
As Segura puts it, "It boils down to knowing what your target market wants, what they’re looking for, and serving that to them."

"People are keeping it real on Twitter, so these conversations definitely give a brand its much needed boost on awareness or engagement and in a way, in driving purchase intention, and sales," says Pang.
Pepsi looked at Twitter insights on K-pop and P-pop, then used these to highlight content about Blackpink and SB19. From these insights, the brand knew what type of content their target market (young millennials and Gen Z 16-25 years old) was looking for. 

This target market values its online identity, being digital natives.

"Being at the prime of their youth, they always want to enjoy and maximize life’s experiences. However, given the pandemic, these experiences have been limited to in-home activities so Pepsi provides them with the experiences that satisfies their need for variety, novelty, and excitement from their usual days," said Segura.

According to Kantar, 91% of Pepsi's target market drink carbonated drinks so the brand's endorsers and brand ambassadors are selected based on who best personifies the brand’s personality, values, and purpose. Blackpink was chosen because the group has a youthful attitude and zest for life that perfectly embodies the Pepsi brand. Kathryn Bernardo, Daniel Padilla, SB19, Ricci Rivero, Alyssa Valdez, Kiefer Ravena, and Mimiyuuuh were picked because their young fans are inspired by their success, hard work, and positive attitude. "Our endorsers and brand ambassadors serve as a seamless extension of Pepsi and help amplify our story," mentions Segura.

A brand's social media presence plays a critical role in establishing its identity and Pepsi has succeeded in establishing itself as brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams.

Monday, October 18, 2021



Two teams—one led by Cong and the other by Ivana Alawi—will slug it out in the Mountain Dew Battle of Bangis, a series of challenges that will test their physical, mental and emotional strength, plus teamwork. This is the challenge to watch out for.

In the true sense of supporting adventure and activities best experienced among friends,
Mountain Dew brings to the public Battle of Bangis which will see Cong, Ivana, and their
respective teammates taking part in different bootcamp challenges—Pisikalan, Walang Iyakan,
Mind Over Matter, and Tropahan--over three weeks from October 10 to 27 leading up to the
finale dubbed Mountain Dew Battle of Bangis D’ Ultimate Showdown on November 7.

Mountain Dew Battle of Bangis started after Cong and Junnie Boy posted a video on Facebook thanking everyone for supporting their Mountain Dew TVC with James Reid. Junnie Boy said he’d love to collab with Ivana after Cong asked him who he’d like to work with next. In a video, Ivana said “bangis tayo eh”, accepted the challenge, and called on Mountain Dew to help make it happen. Immediately after, Ivana and Cong were announcing the Mountain Dew Battle of Bangis challenge!

Team Cong is composed of singer, YouTuber and influencer Mika Salamanca, vlogger Junnie
Boy and actress and model Sachzna. Team Ivana, on the other hand, is made up of streamer
and content creator Khenji Saito, TikTok superstar Yukii Takahashi and influencer and “Asian
cutie” Albert Nicolas.

Dewds at home have the chance to win Mountain Dew Battle of Bangis and be part of their
favorite tropa. All they have to do is upload a video doing their take of the bootcamp challenge
of the week and use #DewBattleOfBangis to make it count as their official “audition” video.
Dewds can send in as many videos as they want, regardless of which team they want to join!
Each tropa is looking for six Dewds to be part of their team so you’ll have many chances of
making it.

The three weeks of challenges will culminate in the Mountain Dew Battle of Bangis D’ Ultimate
Showdown on November 7. The showdown, to be hosted by Sam YG featuring special guest
James Reid, will be streamed live on Mountain Dew’s Facebook page. Chosen participants
from the past online bootcamp challenges will be part of Tropang Cong and Tropang Ivana. The ultimate battleground—Call of Duty Mobile—will be the final test of the participants’ strength and cunning. During this showdown, they will be coached by playing Team Captains Cong and Ivana.

Mountain Dew will be partnering with Streets to School (Ivana’s chosen charity) and Child Hope (Cong’s choice) to power up young Dewds with new tablets for their schooling needs. One hundred tablets will be given to the winning team’s chosen charity while 50 tablets will be given to the losing team’s charity.

For more information about Mountain Dew and Battle of Bangis, check out this link
BattleOfBangis or go to its official IG and FB pages and follow #DewBattleOfBangis .

# # #

Team Captain Cong and Team Captain Ivana with their respective teammates take part in
different bootcamp challenges for the #DewBattleOfBangis leading up to the finale dubbed
Mountain Dew Battle of Bangis D’ Ultimate Showdown on November 7, 2021. Catch the finale
streaming on Mountain Dew’s Facebook Page.

Tuesday, June 1, 2021



For years, Lydia's Lechon has been one of the most recognizable names in the Lechon business. They continued to innovate their products as they introduced a new way to enjoy your Lechon.. with the Lechon in a Box series! Now that Father's day is coming up, Lydia's has amped up its game with a few more Box options to choose from!

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Monday, May 31, 2021



If you enjoy the restaurant "Main Street" at Kapitolyo in Pasig.. Well brains behind it has a new concept called "Jamie's Kebabs".. And guess what? It's pretty darn amazing! I got a sneak peek of what to expect from this new concept that is now available via delivery!

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Sunday, May 30, 2021



Rina I would often to go to a restaurant in Pasig Metrowalk called "Ba-Be-Q".. I was surprised to find that they closed down that branch and moved to Lerato at Makati!
Good news.. Ba-Be-Q offers a selection of Bento Box meals for delivery!

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Saturday, May 29, 2021


Though Ramen Keisuke is very popular in Japan and Singapore, they are a new player here in the Philippines. However with their signature Tori King Ramen, they have immediately made a mark in the tastebuds of Ramen loving Filipinos! How does their Ramen hold up in Delivery? Watch my review to find out!

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Friday, May 28, 2021



Another home based gem that I found during this season of quarantine! The creations of Iron Mama PH were absolutely amazing!

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Thursday, May 27, 2021



I found another online seller that makes amazing smoked Meats! Check out El Rancho BBQ, a Smokehouse that takes pride in cooking their meats, low & Slow!

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Wednesday, May 26, 2021

5 Hidden Gems In The South To Visit And Explore


Admittedly, when I think of tourist destinations, the CALABARZON region isn't the first place to come to mind. However as I've continued to research relaxing getaways that aren't too far, locations within the said area never fails to pop up, making me feel that this region is totally underrated. More than just the picturesque Tagaytay, the fun filled beaches of Batangas, popular religious spots in Quezon province, as well as artistic havens in the Rizal province, the South is filled with tourist destinations that are often overlooked and are ripe for exploring once the pandemic settles down. Here are five tourist attractions in the CALABARZON region that have caught my attention and I am considering visiting during my next holiday break!

 Matang Tubig Cold Springs, Silang, Cavite 

During these scorching summer days, can you imagine something more relaxing than lounging in a Cold Spring pool with an icy drink in your hand? The Matang Tubig Cold Springs provides you that stress relief you so seek, without having to travel too far out of the metro. Situated within the areas of Canlubang and Calamba, Laguna, the resort utilizes the pristine water source hailing from Silang, Cavite to provide their guests a refreshing escape from reality. 

Puto Latik Festival, Biñan, Laguna 

Our very own roster of "Kakanin" dishes is one of the highlights of the Filipino cuisine, and the Puto Latik Festival of Biñan, Laguna is one of the few festivals that pay homage to it. The first Festival was held in 2011, and ever since, it has been a yearly tradition starting every First week of February.  The Festival pays tribute to the Puto Biñan, which is the crown jewel of the city's native delicacies.
The Puto Latik festival is also the day the denizens of Biñan commemorate the founding of Maglalatik, a traditional folk dance which traces its origins to Biñan. 
You will be dazzled by the energetic dance numbers and various cultural activities that are performed, but what undoubtedly draws people from all walks of life to the festivities, is the opportunity to try a wide range of delicacies from some of the best purveyors that Biñan has to offer. Even residents of exclusive villages such as Verdana Homes in Barangay Mamplasan are lucky enough to witness the beloved city’s festivities. 

Fortune Island, Nasugbu, Batangas 

Can you imagine feeling like you're in middle of the stunning ruins of the Parthenon in one moment, and suddenly you're at a sandy tropical beach, the next? That's what you'll find when you visit Fortune Island, in Nasugbu. A result of the construction of what was expected to be a high end tourist attraction ceasing operations, the structures left in its wake gives tourists a glimpse of the glorious ruins of Ancient Greece. Numerous beach resorts are around the island, which can help you complete your itinerary of fun activities such as swimming, snorkelling and cliff diving. 

Masungi Georeserve, Rizal Province

For those that love the exhilaration of exploring the great outdoors, you'll be happy to know that you don't need to go too far to get your adrenalin rush. The Rizal Province is the home to the Masungi Geo-reserve, which is known for its stunning limestock Rock formations. Take a tour through the geo-park, which can lead you to the scenic mountainscapes or the lush forest of the area. 

Popular with social media influencers is the Masungi Geo-Reserve's iconic "Sapot" that thrill seekers can't get enough of. Suspended high above the rocks, this web like viewing platform gives its viewers a breathtaking view of Laguna De Bay.  spectacular that will guarantee your need to revisit the geoserve. 

(Photo Care of Richard Santos)

Balesin Island, Quezon Province 

A trip to Balesin Island is like a trip to exotic tropical destinations such as Bali,  Miami, Phuket and Santorini all in one place. Located at the Northern part of Polillio Island in Quezon Province, Balesin Island, is a luxurious and exclusive Beach Resort and Country Club. Inspired by the aforementioned beach havens, Balesin offers a unique holiday experience that your family and friends will enjoy. 

CALABARZON is more than just an escape for those tired of the concrete jungle of the city. These five spots are places you might want to explore when travel restrictions are finally lifted. Plan your next vacation in these five beautiful destinations. 

Tuesday, May 25, 2021



Mitsuyado Seimen, arguably the best Tsukemen Restaurant in the Philippines, has made Community Quarantine even easier by preparing Tsukemen Kits that may be picked up or delivered to their customers home. Of course as soon as I found out it was available, I just had to try it!

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Monday, May 24, 2021



If you're looking for smoked meats delivered to your home, well you're in luck, because I found an online seller that serves one of the best i've tried! From their Black Angus Beef Belly, to their Smoked USDA Angus Wagyu Beef Brisket, Fat Dad's SmoqueHaus totally blew me away, not just with their robust flavors, but their easy preparation method as well!

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Sunday, May 23, 2021


Rina was craving for Samgyupsal for her birthday, so it was a good thing that one of our favorite restaurants, Meatsumo Premium at Panay Avenue recently opened for delivery! What makes their menu unique is that it's not your traditional Samgyupsal restaurants. The variants of their meats are also inspired by Japanese Dishes.. So you get the best of both Korean and Japanese Flavors!

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Saturday, May 22, 2021



The Figaro Group allows you to order from the restaurants under their banner all in one website! You can get your favorites from Figaro Coffee Company and Tien Ma's Taiwanese Cuisine (and Angel's Pizza) with a few clicks of a mouse! Also, Figaro has come up with ₱100 Gourmet meal boxes, giving you an affordable and convenient option for your meals during this time of Quarantine!

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Friday, May 21, 2021


I was excited to find out the King Chef Dimsum Kitchen branch at SM Cherry along Shaw Boulevard now delivers, so of course I ordered some of my favorites! From the Hakaw, Siomai, Sharksfin and more, everything I had was amazing.. King Chef is definitely one of the best dimsum restaurants in the country!

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Thursday, May 20, 2021



The Enhanced Community Quarantine has produced a number of small businesses that have been providing ready to eat food for people who don't want to leave their households. One such business I discovered is FoodKainPH, which has an amazing roster of dishes, including a luscious Baked Salmon Pasta and a Mouth-watering Crispy Bagnet Kare Kare!

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Wednesday, May 19, 2021



I'm continuing my search for businesses that are doing delivery and take out during these times of Quarantine.. I found quite a gem in Le Petit Chef, which makes one of the best versions of Baked Spaghetti i've ever tried!

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Tuesday, May 18, 2021


Ramen Nagi has released Ramen Kits for people who have been needing their Ramen fix while in Community Quarantine! All their "King Ramen" variants are available, and so are their Gyozas!!!

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Monday, May 17, 2021



I'm currently searching for food purveyors that offer delivery or take out during this time of Quarantine! I was ecstatic to find out that one of my favorite restaurants, Hackensack 1950's Burgers, now sells Burger Kits so you can enjoy their amazing burgers at the comfort of your own home!! They're so easy to make, and they're absolutely delicious!!! Available for Pick Up And Delivery!!

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Friday, May 14, 2021



I'm looking for some of the best food places out there, during the time of Quarantine! One of my favorite places in the world, The Lechon Shop by Leonardo's Lechon, makes a strong case!! I do a taste test of some of the classics, like Adobo, Lechon Sisig and Lechon Flakes!!

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Thursday, April 29, 2021


Summer has made a blazing return to the Philippines! And in our country, one of the most popular ways to beat the scorching heat is with some of our famous Halo Halo! However, with all its components, making Halo Halo can be a little tedious for some.. But with Buenas new Halo Halo Fruit Mix & Beans, cooling down has never been easier! 

And what’s even more awesome is that, there are so much more Buenas products you can use to take your Halo Halo to a whole new level! 


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