THE LEGEND OF LANIMA LASAGNA

 

Lasagna seems to be a popular choice of Small Food businesses to base their menu around. One of the many Lasagna dishes I try is from Lanima Lasagna, which was based on the recipe of the purveyors mother.

BURGER BEAST BY CHEF CARLO MIGUEL

 

Chef Carlo Miguel is back to his burger making ways once again and has even more tricks up his sleeve, as he recently launched his latest concept, BURGER BEAST! I Try out a couple of his burgers and I gotta say, I was life changing!!

GASTRONOMO MEATS | TASTE TESTING TAPA, HUNGARIAN AND BACON

 

I love deli meats, and I found an online deli that has a line up of amazing frozen meats that are affordable and delicious! Gastronomo Meats has been around since 2018, but i'm glad I discovered them during this Quarantine! Check out as I Taste Test their Beef Tapa, Hungarian Sausage and Bacon!

THE JEWISH ASSOCIATION OF THE PHILIPPINES: THE HOME OF KOSHER FOOD IN MANILA

 

If you are looking for Kosher food in the Philippines, then you're in luck because The Jewish Association of The Philippines has opened up their food service to the public! You get a wide array of Kosher food to choose from, including favorites such as Shawarma and a whole slew of delicious breads! I had some of the dishes sent over via delivery, so check out for my review!

CHEWBAKER - BEST BRAZILIAN CHEESE BREAD IN THE GALAXY!

 

Something that I wish was more available in Manila is the Brazilian Cheese Bread known as "Pão de Queijo". Thankfully I discovered one during this season of Quarantine, and I'm featuring them in the latest episode of Quarantine Cuisine!

EASY ORDERING FROM LOWBROW & BEEFIER!

 

Beefier is easily up there when talking about the best burgers in the Philippines. Now that the LowBrow group of restaurants has gotten its Quarantine-ready upgrade, its so much easier to order from their roster of restaurants for delivery. I ordered some of their classic dishes, and show you guys how you you can avail of a discount when you order from the Lowbrow website! 

 Lowbrow Website: https://shop.eatlowbrow.com/

YAO'S KITCHEN.. AFFORDABLE DIMSUM PLATTERS FOR DELIVERY!

Yao's Kitchen serves up delicious dimsum dishes and other mouthwatering Chinese food at really affordable prices! And guess what?? They deliver, too! You can enjoy a wide array of Dimsum platters at the comforts of your own home!!!

TASTE TESTING THE ENTIRE GOLDILOCKS PINOY DELI SELECTIONS MENU!

 

Goldilocks, the legendary Filipino Bakeshop turned restaurant empire, has recently released a line of ready to eat packed meals called "Pinoy Deli Selections". The line up ranges from Goldilocks Classics such as Kare-Kare and Chicken BBQ, to Asian favorites such as Chicken Teriyaki and Beef Bulgogi! I try every item from their Pinoy Deli Selections Menu So I could give you my feedback!

MUM'S LASAGNA, MADE WITH LOVE

 

After being featured by Masarap Ba? on their Instagram Feed, Mum's Lasagana has exploded into an inspiring success story for home based entrepreneurs. During the time of Covid and food deliveries seems to be even more in demand, Mum's Lasagna is hotter than ever, and I finally got to try their legendary dish.. Including a new Nacho Dip!

EVERYBODY'S TALKING ABOUT PEPSI

 

Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter where they can convey their messages to the right audience.

Beverage giant Pepsi is one of the most talked about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

"What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi's case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across," shares Tina Pang - Head of Client Solutions, Southeast Asia, Twitter.

Pepsi's campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on the streets of LA and New York featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

Pepsi Hit Sa Sarap reminded us of how nice it is to sit down for a meal with people we love and treasure. What better way to enjoy our favorite food than with Pepsi?

"At a time when consumers have the full power to determine what goes viral, it is not enough for people to enjoy our advertising material. Our communications need to stand out and be captivating for consumers to share, post, tweet, and pin. They need to love it," says Gutzee Segura, CSD Marketing Lead, PepsiCo PH.

As a brand, Pepsi is attuned to what is happening on Twitter. It listens to what its audience is saying and responds to what it sees as relevant content.

As Segura puts it, "It boils down to knowing what your target market wants, what they’re looking for, and serving that to them."

"People are keeping it real on Twitter, so these conversations definitely give a brand its much needed boost on awareness or engagement and in a way, in driving purchase intention, and sales," says Pang.

Pepsi looked at Twitter insights on K-pop and P-pop, then used these to highlight content about Blackpink and SB19. From these insights, the brand knew what type of content their target market (young millennials and Gen Z 16-25 years old) was looking for. 

This target market values its online identity, being digital natives.

"Being at the prime of their youth, they always want to enjoy and maximize life’s experiences. However, given the pandemic, these experiences have been limited to in-home activities so Pepsi provides them with the experiences that satisfies their need for variety, novelty, and excitement from their usual days," said Segura.

According to Kantar, 91% of Pepsi's target market drink carbonated drinks so the brand's endorsers and brand ambassadors are selected based on who best personifies the brand’s personality, values, and purpose. Blackpink was chosen because the group has a youthful attitude and zest for life that perfectly embodies the Pepsi brand. Kathryn Bernardo, Daniel Padilla, SB19, Ricci Rivero, Alyssa Valdez, Kiefer Ravena, and Mimiyuuuh were picked because their young fans are inspired by their success, hard work, and positive attitude. "Our endorsers and brand ambassadors serve as a seamless extension of Pepsi and help amplify our story," mentions Segura.

A brand's social media presence plays a critical role in establishing its identity and Pepsi has succeeded in establishing itself as brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams.