Wednesday, August 3, 2016


        For decades, the De’Longhi name has been synonymous with coffee excellence. The innovation and care they put into- not just their Coffeemakers- but their entire appliance line, has vaulted them to the upper echelon of the world’s best premium appliance manufacturers. And just when you felt you were astounded by De’Longhi’s line of sophisticated appliances, they recently launched a new Coffee Machine that changes the face of Coffee as we know it.. The De’Longhi PrimaDonna Elite!    

       Given its ground breaking features, the PrimaDonna Elite deserved a classy public launch fitting of its air of sophistication. So on July 20, Concept Specialist Inc., the official distributor of De’Longhi, unveiled the Primadonna Elite for the first time in Asia, at a star studded gathering at Shangri-la Hotel at The Fort!

         Looking at the many state of the art Coffee Makers that De’Longhi had on display, it was hard to believe that there could be a machine in their line that was even far more advanced. But as the Sales Representative said to me when I mentioned it, “You ain’t seen Nothing yet!”.


       Though De’Longhi has made its name as the leading manufacturer of premium coffeemakers, the De’Longhi name is more than just that. As I toured around the showroom, I discovered that De’Longhi also has a wide array of appliances to choose from, such as high quality Kettles and toasters, whose sleek design gives it a classy, old school vibe. 


       Joseph Hung, President of Concept Specialist, Inc., kicked things off with his opening remarks. Concept Specialists is the company behind the distribution of world class brands such as Sanremo Coffee Machines, Thermoplan, and Fetco. After a few words explaining the exciting vision of Concept Specialists, Inc., Mr. Huang welcomed to the stage De’Longhi’s International Commercial Director for Asia Pacific and Americas, Mr. Paul Accornero. 

        Mr. Accornero was then joined by one of De’Longhi’s special guests Ms. Judy Ann Santos-Agoncillo, for the unveiling of the De’Longhi’s PrimaDonna Elite!

         The De’Longhi PrimaDonna Elite is the ultimate machine for coffee drinkers that take their caffeine seriously. It takes pride in its “Bean to Cup” technology that produces coffee customized to your taste, and is comparable with some of the best coffee shops out there, right at the comfort of your own home. 

     The user friendly touch screen makes delectable coffee a simple tap a way, giving its users the liberty of customizing profiles to match their own personal tastes, including such details such as temperature, quantity of milk - things often overlooked by other coffee machines.  

     Acknowledging the advent of the digital age, De’Longhi showed its customers that they have kept up with the times, and made sure that the PrimaDonna Elite can be synced to your mobile device via the Coffee Link app. This is where you may set up user profiles, and even concoct your own creations, all with the simple tap of your fingers! 

           After the unveiling, De’Longhi Regional Manager for South East Asia & Pacific, Vincent Cheng, demonstrated the versatility of the De’Longhi Machines, by preparing coffee and chocolate drinks for special guests, Tessa Prieto Valdes, and Patty Laurel-Filart.   

The drinks were a hit with the guests, with both ladies enjoying the rich flavor and taste, prepared by the DeLonghi Machine!

A video posted by RichieZ (@pickiesteater) on

        The PrimaDonna Elite’s exclusive LatteCrema System ensures dense and creamy milk froth with a silky smooth texture for any coffee-based milk drinks. The  LatteCrema System always delivers the best in-cup result: the perfect density, the  perfect creaminess – at the perfect temperature, until the last drop.

For More information about Concept Specialists, Inc. Products, 

You may also check out their showroom at 72 Sct. Dr. Lascano, Brgy. Laging Handa, Quezon City. and concept store at D&K Kitchen Essentials at L/G East Wing, Shangri-La Mall, Mandaluyong City.

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